|Barton Deming was known as a
leader in the real estate development field, and his extensive use of
brochures and advertisements are examples of his innovation. There
were at least two brochures published illustrating Euclid Golf properties,
and we include copies of them here.
Deming is also known to have used
illustrated advertisements extensively. There are literally hundreds
of advertisements that we have found in publications such as The Plain
Dealer, The Cleveland Leader, and the prestigious Cleveland Town Topics.
Not limiting his marketing to printed media,
Deming also constructed many billboards throughout Euclid Golf, and actually
placed customized billboards at the foot of each street.
Deming also understood that buildings
themselves could serve as advertisements. He erected two real estate
offices, one located on Coventry at Fairmount, and the other located at the
corner of Demington and Fairmount. His own house, located on Fairmount
Boulevard near Cedar, was the first house visitors to Euclid Golf would see
and was actually designed to be a "billboard" that would proclaim Euclid
Golf as a highly desirable address for the well-to-do.